Namještaj za uživanje i odmor – Fabrika “Divan” iz Viteza uskoro proširuje kapacitete i zapošljava još radnika

Na tržištu BiH i zemalja bivše Jugoslavije prepoznatljivi su po stilskom namještaju od punog drveta, a kvalitet je njihova prva odrednica. U dizajniranju svog namještaja oslanjaju se na domaće stručnjake, ali prate i svjetske sajmove i trendove. Porodični biznis dug skoro 30 godina postao je jedna od najznačajnih fabrika za proizvodnju namještaja u regionu.
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Almin Jašarević, PR menadžer fabrike namještaja “Divan” iz Viteza kaže za portal “eKapija.com” da su želje i potrebe kupaca na prvom mjestu.

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Porodični biznis pod nazivom “Namještaj Jašarević” počeo je 1988. godine sa samo jednim zaposlenim, u malom prostoru od 70 m2. Proizvodnja se vrlo brzo širila, kao i broj radnika. Ekspanziju rasta ove firme zaustavio je, na nekoliko godina, rat u BiH.

Poslije rata je ponovo krenula masovna proizvodnja, jer je potražnja za namještajem tada bila veća – rekao je Jašarević.

Danas firma “Divan” ima oko 70 zaposlenih, fabriku u Vitezu od 6.000 m2 radnog prostora i dva prodajna salona u Zenici i Vitezu. Osim toga snabdijevaju još oko 50 salona u BiH.

Proizvodni program čini spužvasti, drveni i pločasti namještaj. U spužvastom, odnosno tapaciranom, posebno se ističu avangardne, rezbarene i stilske garniture ukrašene detaljima s istoka i zapada, a odišu bosanskom bukvom i turskom kadifom.

– Sa pravom zadržavamo slogan: “Niti kuće niti stana, a da nema tu divana”. Stilski namještaj od kvalitetnog drveta je ono što nas razlikuje od drugih. Nama je bitan kvalitet, a ne kvantitet, i to naši kupci prepoznaju.

Fabrika namještaja “Divan” izlaže na svim većim sajmovima u regiji kao što su oni u Sarajevu, Banjoj Luci, Zagrebu i Splitu.

divan_vitez_1_021214_tw1024 Ove godine smo odlučili učiniti jedan korak naprijed i svoje proizvode predstaviti i na beogradskom sajmu namještaja, za kojeg smatramo da je zasigurno pravo mjesto za dogovaranje i sklapanje mogućih saradnji i ugovora – izjavio je Jašarević.

U ovoj fabrici proizvodi se namještaj namijenjen stambenim objektima, ali kažu da imaju kapacitete i mogućnosti za veće projekte, kao što je opremanje hotela i ugostiteljskih objekata.

– Najtraženiji su oni proizvodi koji su najpraktičniji, kao što su ugaone garniture. Naš narod voli da je dobro, a jeftino. Mi pokušavamo da udovoljimo zahtjevima naših kupaca koliko možemo.

Firma trenutno pokriva kompletno tržište Bosne i Hercegovine i tržište nekoliko susjednih zemalja – Crna Gora, Srbija, Hrvatska. U planu im je proširenje proizvodnje na još 2.000 m2 fabrike u Vitezu i zapošljavanje novih 20 radnika. Namjera im je da sa novim kapacitetom i radnom snagom plasiraju svoje proizvode na cijelom Balkanu.